Being born in a tech-surrounded environment, how did you get passionate about watches?

In fact, I was born surrounded by tech and gadgets. I was truly an Apple Watch guy until about six months ago. But then, something changed, I suddenly found myself admiring traditional watches in a completely new way, becoming deeply fascinated with the engineering behind them.

Now, I believe that once you step into the world of watches, it’s like diving into an ocean there’s no turning back. No one can stop admiring the art and craftsmanship behind each timepiece.

One day, my dad came to me and said we were now associated with the RADO business. That opened the door for me. From there, I explored other brands, then the top 100 watchmakers, and even thousands of microbrands. It truly is a deep sea and I happily got lost in it.

Within just a couple of weeks, I became a fan of personalities like Nicole and Teddy, and many others in the watch world. I consumed hundreds of hours of YouTube videos and thousands of articles and blogs on the internet. The deeper I went, the more exciting it became. Every day in horology feels just as thrilling as the very first day.

What makes you thrilled about watches and brands?

Every brand has a story, and every watch carries a distinctive reason to wear it. Even two identical watches worn by different people can hold completely different meanings and admiration. At the end of the day, every watch tells time but beyond that, each one carries stories.

What excites me is that watches are not just about brand value or engineering—they also carry personality and prestige. A single timepiece can embody multiple stories depending on who wears it and why. Isn’t that, in itself, truly thrilling?

In this short span of time, do you think watches are an exciting business?

Absolutely. We started with a traditional and prestigious Swiss brand RADO and now we are also exploring NUUN, a modern brand from Saudi Arabia. This perfectly reflects the warmth and stretch of the watch business.

Every brand carries a different value and perspective for customers. Different sets of minds, budgets, and classes of people connect with different brands. That’s what makes this industry so exciting dealing with watches offers a bigger opportunity to cater to a wide and diverse mass of people.

Relatively, being a smaller market, don’t you think we have too many brands here?

Each individual has a different preference, so I actually feel it’s still not enough. But yes, Nepal is relatively a small market, and many watch brands can’t achieve very large sales numbers here. That’s why I believe it’s wiser to deal with multiple brands in smaller quantities. This way, we can cater to diverse customer preferences while keeping it practical for the Nepalese market.

You seem to be acquiring many brands in Sulux Center. What are your future plans?

Yes, Sulux Center aims to acquire many more brands, with the vision of becoming the ideal destination to buy watches in Nepal offering the widest variety and range for customers to choose from. At the same time, we hold a strong belief that we must be cautious in selecting the right brands and ensuring only quality products. It’s not just about quantity; it’s about maintaining credibility and trust with our customers.

What do you want to change in the traditional watch business?

The watch business has always been very traditional, following heritage and history which is wonderful. But I believe it’s equally important to follow trends and attract the Gen Z generation. At Sulux Center, we are going out of the box by promoting not just watches, but also the engineering and values behind them.

Our goal is to educate customers and people around us, making watches more relevant and exciting for today’s generation. Watches are not just accessories; they are stories, personality, and craftsmanship all waiting to be discovered.

What advice would you give to someone who is just starting to explore watches?

My advice would be simple: start exploring with curiosity and an open mind. Don’t just look at the brand or the price look at the engineering, the story behind it, and the emotions it evokes. There’s a universe in horology, from grand complications to minimalistic microbrands, and the more you dive in, the more thrilling it becomes.

Every day you spend learning about watches, every video you watch, every article you read, brings you closer to understanding the beauty and artistry of this craft. And trust me, once you fall in love with horology, there’s no turning back.